Mayomi Ogedengbe is a dynamic entrepreneur with a love for fashion and a finance background. A graduate from the University of Salford, Manchester where she mastered in Investment Banking and Finance, she is the creative director of Meeyas Link, a jewelry brand that specialises in making statement diamond pieces. Having cut her teeth in the jewelry world learning from her mother, she watched her dress the most iconic women of society. Now running an 8-year-old brand known for its timeless designs and elegance, Ogedengbe’s understanding of the evolving tastes and preferences of the millennial and younger generations have further helped her evolve. She brings together her financial expertise and her innate flair for design to curate a collection that seamlessly blends sophistication with modernity. In this interview with IJEOMA THOMAS-ODIA, Ogedengbe shares her commitment to excellence and innovation through her brand.
Take us through your growing up and passion for what you do.
I grew up in a family that has been deeply involved in the jewelry business for generations, which instilled in me a passion for quality craftsmanship from a young age. My mother, the owner of Jewellery Affair, is a prominent figure in the fine jewelry industry. She has been my greatest inspiration and mentor. She not only motivated me but also involved me intimately in the business. I remember accompanying her to global jewelry trade show while I was completing my degree programme in Business and Finance, followed by a Master’s degree in Investment back in Manchester. These experiences allowed me to seize the numerous opportunities that came my way, helping me carve out a niche for my brand. Launching a business, especially in a market as different from home as it could be, posed its challenges but has been immensely fulfilling. My educational and practical experiences have been invaluable in navigating the complexities of the luxury jewelry market and driving Meeyas Jewels towards a path of innovation and excellence. In 2017, we launched Meeyas Link, the name ‘Meeyas’ comes from a nickname I have cherished for years. It feels special because it connects directly with my vision for the brand, which is about creating links – not just between traditional and modern styles but also between our jewelry and the personal stories of our clients.
Share with us the challenges you faced starting out your business?
Starting the business was a whirlwind of excitement and challenges. One of the toughest parts was building a network of suppliers and craftsmen who understood the high-quality standards we were aiming for. I tackled these challenges head-on with thorough research and by investing time in forming strong, genuine relationships within the industry.
Diamonds are a big thing in the business of romance, with engagement rings being a very special piece of jewelry. Can you share some love anecdotes?
There’s one story that always warms my heart; a client planned his proposal at a family reunion. He had us design a ring that incorporated the birthstones of all family members. When he proposed, it wasn’t just a union of two people but of two families. It was incredibly touching to see how our jewelry played a part in their story.
How do you get the inspiration for your designs?
I find inspiration everywhere – nature, architecture, art, and the personal stories of our clients. We ensure the quality of each piece through stringent processes and by working closely with artisans who are just as committed to excellence as we are.
What has been the most rewarding aspect of your journey?
The most rewarding part is definitely seeing the impact our pieces have on our clients’ lives. Whether it’s an engagement, an anniversary, or a personal milestone, knowing that our jewelry plays a role in these important moments is profoundly fulfilling.
Can you share a moment or achievement in your career that you’re particularly proud of?
One of my proudest moments was when we completed our first international order. It wasn’t just about selling outside our local market; it was a validation of our design and quality on a global stage. The feedback was overwhelmingly positive, and it really drove home how much passion and hard work we’ve put into every piece we create.
What advice would you give to aspiring jewelry designers and entrepreneurs?
To all aspiring jewelry designers and entrepreneurs out there, my biggest piece of advice is to stay true to what makes you unique. The jewelry industry thrives on authenticity and originality, so it’s crucial to find and nurture your own distinctive style. Get to know your market and customers deeply—their preferences, needs, and desires should shape your designs and business decisions. Also, don’t overlook the importance of craftsmanship and quality; these are the foundations on which you can build a lasting and respected brand. Always be open to learning and adapting; this industry is constantly evolving, and staying flexible will help you thrive.
What’s next for you and your brand?
We’re incredibly excited about what the future holds for Meeyas Jewels. We are looking to expand our presence internationally and tap into new markets that appreciate luxury and meticulously crafted jewelry. We are also in the early stages of designing a new collection that marries traditional techniques with advanced technologies, such as virtual reality, to enhance the customer experience.
What are your experiences running a business as a woman?
Running Meeyas Jewels has been very rewarding, but it hasn’t been without its challenges. Luckily, gender bias hasn’t been an issue for me since many women work in the jewelry industry. One of my biggest challenges has been balancing creativity with business demands. Additionally, expanding our brand to include a men’s luxury line was quite difficult at first, as understanding what male customers really wanted took some time. We overcame this challenge by conducting thorough market research, engaging directly with potential customers to gain insights, and adapting our designs to meet their preferences. This approach has allowed us to successfully tap into the men’s luxury market, ensuring that our brand remains strong and relevant in a competitive industry.
What advice do you have for other women seeking to own their businesses, thrive and still be the best versions of themselves?
To women starting on their entrepreneurial journey, my first piece of advice is to firmly believe in your vision and your capabilities. It’s important to set clear goals and remain focused, yet flexible enough to adapt to changes. Find a support system, whether through mentors, networks, or family that encourages your growth. And most importantly, prioritise your well-being; maintaining a healthy balance between personal life and professional demands is key to long-term success and happiness.
What drives and motivates you for success?
My main drive comes from a deep passion for the art of jewelry and the personal stories we help show in each piece. The positive feedback from our clients, knowing that our creations hold sentimental value, drives me forward. Additionally, the desire to innovate in our industry and lead Meeyas Jewels to set new standards for quality and sustainability keeps me very motivated.
What lessons have you garnered running your business?
One critical lesson I’ve learned is the power of adaptability. The ability to completely focus and then evolve with market trends and customer needs has been crucial. Transparency is another important element; being open about our processes and business practices has helped build trust and a strong customer base. Lastly, the importance of team-building cannot be overstated investing in a team that shares your vision and values drives collective success.
What is your life mantra?
My life mantra is quite simple: “Pursue what you love with courage and resilience.” This helps to keep me grounded, reminding me to tackle challenges head-on and to always find joy in what I do, driving me to innovate and improve continuously.
How do you unwind?
To unwind, I engage in activities that keep me active and connected with people. I work out a lot, finding that exercising not only helps maintain my health but also clears my mind. Reading is another passion that allows me to relax and expand my horizons. Most importantly, spending quality time with my family and friends is my favourite way to recharge; their support and companionship are my greatest comforts. Not only because spending quality time with them is one way to recharge but also whenever everything seems too hard.
