Goldberg Lager Beer once again proved why it is one of Nigeria’s most beloved brands as it lit up the 2024 Olojo Festival in Ile-Ife, Osun State, with a celebration of culture, music, and heritage.
The Olojo Festival, a monumental event in the Yoruba calendar, attracted thousands of people from across the country. Known for its rich cultural history, the festival is a deeply spiritual and historical event, honoring the Yoruba creation story and featuring the Ooni of Ife‘s symbolic act of wearing the revered ‘Aare’ crown.
Goldberg’s sponsorship of this year’s festival added a new dimension of excitement, particularly with two unforgettable performances by Juju music legend Sir Shina Peters and Fuji music sensation Remi Aluko. These musical icons took to the stage and electrified the crowd with energetic performances that brought Yoruba culture to life. Their music had the crowd dancing, singing, and celebrating the joy that comes from the fusion of tradition and modernity—perfectly in line with Goldberg’s ongoing OYATO campaign.
The OYATO campaign, which translates to “Made Different,” has been the brand’s rallying cry for celebrating fresh expression of culture, tradition, individuality and uniqueness ensuring its relevance across generations Much like the Olojo Festival, which honors the past while embracing the future, Goldberg’s OYATO campaign speaks to the dynamic and evolving nature of Nigerian culture. By bringing Shina Peters and Remi Aluko to perform, Goldberg beautifully demonstrated this mix of tradition and modern-day entertainment, making the festival even more memorable.
But it wasn’t just about the music. Goldberg created a vibrant atmosphere throughout the festival, offering attendees engaging experiences, giveaways, and a chance to enjoy a refreshing Goldberg Lager Beer while soaking in the cultural richness of the event. Whether it was through interactive games, or simply enjoying the moment with friends, Goldberg played a central role in making the festival a celebration to remember.
Stay tuned to Goldberg’s social media platforms for more updates on upcoming events and the continuation of the OYATO campaign, as we continue to celebrate what makes us all “Made Different.”
