A Nigerian couple, who founded a company with just one staff in 2010, has shared how they transformed it into a thriving business with over 150 team members and billions in revenue in just 15 years.
In a post made available online, the couple, believed to be the company’s founders, revealed how their journey began.
They shared before-and-after photos that show the humble beginnings of the company in 2010 and the impressive growth it has achieved, now with 12 locations across 5 states.
The post reads: “2010 – 2025. With just a dream, 1 staff, and a 30sqm space.”
“Now? 12 locations, 5 states, 150+ team members, billions in revenue, hundreds of thousands of happy customers & lives impacted.”
“A nationwide movement for healthier eating. A lot can happen in 15 years. Just keep pushing!”
After the post went viral, the couple provided a detailed breakdown of how they achieved this success, using the earlier post as a reference.
They shared: “Story time. This now-iconic picture on the right was taken on the 4th of November 2010, just two days before the official opening of our first store.”
“We had just returned from a 10-hour shopping trip to Ketu/Mile 12 market. If you’ve ever been there, you already know why we looked the way we did. We were exhausted, starving, and probably asking ourselves, ‘Who sent us?’ I’m so glad we documented that moment.”
“Now guess what? We did this every single week for four straight months. We hit the market three times a week, sourcing fresh fruits and veggies. Once every two weeks, we’d head to Isale Eko to buy groceries.”
“Yes, we used to sell groceries too. Our 2006 Toyota Corolla truly suffered in the hands of this hustle.”
“And mind you, all this was happening while we both had full-time careers. So, what kept us going?”
“1. The Dream Was Bigger Than Us – It was a vision that went far beyond us, and that gave us the fuel to keep moving.”
“2. A Passion to Make a Difference – We believed there was something fundamentally flawed about the way people shopped for fruits and what they consumed. We were determined to change that narrative.”
“3. The Thrill of Creating Something New – For me, it was the joy of building something unique, pioneering a healthy food movement, and being a voice for healthy living. That was deeply fulfilling.”
“4. The Satisfaction of Creating Value – Knowing we were adding value to our customers and community gave us immense personal satisfaction.”
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