By Benjamin Njoku
Bullion Records’ superstar artist, Abdul Rahman Yusuf, popularly known as Harcher, has officially premiered the music video for his latest single, Peace, on local and international television stations.
The track, infused with infectious rhythms and a compelling chorus—”Give them back to back oh! Tell them make them give them back to back oh!”—has quickly gained popularity among fans. Listeners have embraced Peace as an anthem, resonating with its message of resilience and self-expression.
Speaking on the release, Ambassador Olufemi Ajadi Oguntoyinbo, the CEO of Bullion Records, praised Harcher’s artistic evolution and expressed confidence in his potential to break into the international music scene.
“Harcher represents the next generation of African music talents with the ability to compete globally. Peace is just the beginning of the many great things we are planning for him,” Ajadi stated. “At Bullion Records, we believe in nurturing artists who not only entertain but also inspire through their music.”
Harcher, known for his versatility as both a singer and songwriter, reflected on the inspiration behind the song and the video’s visual storytelling.
“Music is a powerful tool for expression, and Peace is a reflection of my journey and the things we all experience. I wanted to create something that speaks to people on different levels—something they can vibe to but also relate to,” he said.
The song was produced by Shockerbeatz, a renowned audio producer known for crafting infectious Afrobeat sounds that captivate audiences. His expertise in blending rich instrumentals with Harcher’s distinctive voice brought Peace to life, making it a standout track in today’s music scene.
Building on this sonic foundation, the music video was directed by renowned cinematographer Kemz, who infused vibrant visuals that complement the song’s energetic rhythm and theme of perseverance.
Fans of Harcher can anticipate more hits in the coming weeks, as the artist is set to drop two additional singles, L.O.V.E and JO SI (Dance To It), on April 1, 2025.
With Bullion Records’ backing and a growing fan base, Harcher is positioning himself as one of the new faces to watch in the Afrobeats scene. His latest releases are expected to make waves both locally and internationally, bringing a fresh perspective to African music.
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