“Kids Say the Darndest Things”, a television family show, is set to begin its third season in celebration of African children as well as their unique voices and perspectives.
Chichi Nwoko, Chief Executive Officer of What Media Group, in a statement on Tuesday said the show was set to deliver its unique blend of humour and authenticity to audiences in the forthcoming edition.
Nwoko said the show would be hosted in partnership with Paramount Global Content Distribution and What Media Group.
“Kids Say the Darndest Things Africa is bringing more laughs, more surprises, and more heartwarming moments.
“This season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses, Paramount Global Content Distribution and What Media Group.
“Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format together as a family,” she said.
She noted that the show was committed to celebrating the diversity and originality of African kids.
“With the support of Paramount, we are setting the stage for a season like no other.
“We are dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage.
“In the past, the show focused on kids from Nigeria, but this year we are excited to open it up to kids from across the African continent.
“Our aim is to keep the content fresh, engaging, and true to the experiences of today’s connected and vibrant generation,” she said.
According to her, Kids Say the Darndest Things Africa brings the unfiltered brilliance and humour of Africa’s children to the forefront.
“The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life.”
Nwoko noted that in keeping with the show’s tradition, the children to be involved are not professional actors, and not rehearsed.
“This ensures that their responses remain genuine and unpredictable as we never know what they are going to say.”
She said casting calls would be announced shortly, inviting children aged four to 11 from all over Africa to share their unique perspectives.
Also, Lauren Marriott, SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution, said: “We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa.”
The U.S. version of “Kids Say the Darndest Things” is produced by CBS Studios in association with Anvil 1893 Entertainment and She Ready Productions.
Paramount Global Content Distribution licenses the format rights.
