Julian Osula, widely known as the “King of Nigerian Luxury,” has carved out a reputation as one of the most influential figures in the country’s high-end retail industry. From his aristocratic roots to his dynamic entrepreneurial journey, Osula embodies the fusion of sophistication, vision, and business excellence that defines luxury in Nigeria today.
Early Life and Education
Born on July 30, 1966, in Nkalagu, Enugu State, Julian Osula hails from the esteemed Osula royal family of Benin City in Edo State. He began his education in Nigeria before heading to the United Kingdom, where he attended Barlborough Hall School and Mount St. Mary’s College.
Returning home, Osula studied Law at the University of Benin, graduating in 1989. He later completed his training at the Nigerian Law School and initially embarked on a career in the banking sector, working at First City Merchant Bank and Alpha Merchant Bank.
From Law to Luxury
Osula’s entrepreneurial journey began in 1991 with the founding of Manla Enterprises, a company focused on printing and supplying premium corporate gifts. His clients included major entities such as Access Bank, Elf Petroleum, Texaco, INEC, and even the Nigerian Presidency. His business acumen and attention to detail quickly set him apart in the corporate gifting space.
In 2004, Osula expanded into supplying naval-grade spare parts to the Nigerian Navy a move that further diversified his business portfolio.
However, it was in 2011 that he made his most iconic pivot. Osula launched Stiple Gate, focusing on luxury timepieces, which he later rebranded in 2013 as Julian’s Luxury. The brand evolved into a full-fledged luxury house, dealing in exclusive watches, jewelry, leather goods, writing instruments, and other premium accessories. Julian’s Luxury today holds the exclusive dealership for prestigious brands such as Richard Mille and Chopard in Nigeria.
Julian’s Luxury Emporium: A Landmark of Elegance
In 2021, Osula unveiled his crowning achievement the Julian’s Luxury Emporium on Lagos Island. This flagship store is more than a retail space; it is a meticulously curated experience that reflects Osula’s commitment to excellence, attention to design, and unparalleled taste in luxury.
A Passion for the Finer Things
Beyond retail, Osula is an avid luxury car collector. His personal garage includes over 21 ultra-premium vehicles, featuring models from Rolls-Royce, Brabus Mercedes, Lamborghini, Ferrari, and Maybach. His lifestyle is both a personal statement and a brand ambassadorial role for luxury living in Nigeria.
Family and Personal Life
Julian Osula is married to Oghogho Osula, the CEO of OO’s Value Investments Limited. The couple has three children, Ephraim-Julian, Edmond, and Elliot. His wife has publicly praised him for being generous, kind-hearted, and deeply spiritual. Osula is known to be a man of principle who believes in enjoying life to the fullest while maintaining integrity and vision.
Legacy and Recognition
Julian Osula’s influence on the luxury industry has not gone unnoticed. In 2023, the University of Benin honored him during its annual lecture series, recognizing his groundbreaking work in redefining Nigerian luxury.
His journey from a law graduate to a national icon in luxury entrepreneurship serves as an inspiration to many aspiring business leaders. Through hard work, vision, and a relentless commitment to excellence, Julian Osula has established a lasting legacy that continues to shape Nigeria’s perception of luxury.
