Bitcoin Giant MicroStrategy Rebrands to ‘Strategy’ and Everyone in Crypto Made the Same Joke

MicroStrategy has big news—and no, it’s not another Bitcoin buy.

Instead, the software giant is changing its name to Strategy. Just… Strategy. 

Company co-founder Michael Saylor trumpeted the news on Wednesday, arguing that by removing the prefix ‘Micro,’ the firm will be able to tap into a new era of success. 

“Strategy is one of the most powerful and positive words in the human language,” Saylor said in a statement.

The Bitcoin bull then proceeded to quote the late French author Antoine de Saint-Exupery, who apparently once said that “perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.’”

Crypto Twitter (aka X) had less lofty thoughts on the matter. Degens immediately seized on similarities between the move and a viral scene in the 2010 film “The Social Network,” in which Justin Timberlake’s character, Sean Parker, instructs an impressionable Mark Zuckerberg to tighten the name of his new website from “The Facebook” to just “Facebook.”

Apparently, crypto’s top posters aren’t quite as rich in original riffing material as Strategy is in Bitcoin. 

The meme was posted again—

And again—

And again. 

And a few more times for good measure. 

And the shame is, there was so much more to joke about for an enterprising young crypto poster. What, for example, of the new Strategy logo—which now features some sort of Bitcoin exponent.

Strategy… to the ₿th power?

Hours after its rebrand, Strategy shared its Q4 2024 earnings. The company posted a net Q4 loss of $670.8 million, leagues larger than the $89.1 million loss posted a year earlier in Q4 2023. 

The overwhelming majority of Strategy’s expenditures in recent months have gone towards growing the largest corporate stockpile of Bitcoin in history. As of year-end, the firm held some 447,470 BTC, over 2.2% of Bitcoin’s global circulating supply. (And now the tally sits at 471,107 BTC.)

But the loss, racked up as the company scooped up Bitcoin late last year at record prices, may end up proving worth it. The average purchase price of Strategy’s BTC as of the end of 2024? $62,503. The price of Bitcoin today? Over $97,000. 

It’s a bold strategy, certainly. And there’s less and less “micro” about it.

Edited by Andrew Hayward