World Liberty Financial Buys Ethereum Domain Names Following Donald Trump Meme Coin Launch

World Liberty Financial (WLF), a decentralized finance venture associated with President-elect Donald Trump, has purchased and registered four new Ethereum domain names linked to the Trump family through the Ethereum Name Service.

Purchases made by WLF came to Decrypt’s attention as they surfaced from The Kobeissi Letter’s social media account late Sunday evening, with the financial research organization questioning whether this pointed to possible launches of more meme coins from the Trump family.

Ethereum Name Service did not immediately return a request for comment from Decrypt.

The Delaware-based company secured worldliberty.eth, trumpcoin.eth, erictrump.eth, and barrontrump.eth through bulk transfers late Sunday night, according to on-chain transaction data from Etherscan reviewed by Decrypt.

This follows reportage from Decrypt on late Sunday evening in which the DeFi venture bought over $48 million worth of Ethereum (ETH), a day after the launch of Trump’s official meme coin.

“My hunch in terms of future meme coins is that they will follow a playbook similar to the one Zak openly promotes in his business lifestyle content.” Erin Redwing, CEO of Inscribing Atlantis, an Ordinals-based events company, told Decrypt.

Redwing is referring to Zak Folkman, co-founder of WLF. In a separate post, Redwing claims that Chase Hero, another WLF co-founder, has blocked them on X after posting about a video showing Folkman’s stint in 2020 as a vlogger.

So far, the Trump family has launched two meme coins: $TRUMP and $MELANIA. Another unofficial token is linked to Barron Trump as a Solana meme coin launched from Pump.fun.

What is WLF?

The platform describes itself as a “US-based decentralized platform” that aims to offer “information about and access to certain third-party DeFi applications, based on American ideals of liberty, privacy, and freedom to transact.”

While the company leverages Donald Trump’s brand recognition and celebrity status, listing him as “Chief Crypto Advocate” alongside his sons as “Web3 Ambassadors,” its official documentation explicitly states that “World Liberty Financial, the WLFProtocol and $WLFI tokens are not political and have no affiliation with any political campaign.”

The WLFI token launched with strict limitations in October last year. All tokens are “non-transferable and locked indefinitely in a wallet or smart contract,” according to the project’s “gold paper.” That’s its version of a whitepaper.

Any future changes to this structure would require governance approval “in a fashion that does not contravene applicable law,” the document stated.

As of early Monday morning, WLF has confirmed on X, formerly Twitter, that an additional 5% of its token supply is available for purchase. But the project hasn’t made a public statement on how the Ethereum domain names will be used.

Edited by Stacy Elliott.